Companies which are product or services based wants a more personal and customizable experience for increasing their presence and sometimes to capture the online market for their product. They need a mobile application for the purpose so that people can access them from anywhere they want and not carry a laptop or PC around. Interactive Engagement is a must to be persistent in the digital era. There are mainly three types of mobile application- native apps, web-based mobile apps and hybrid apps. Hybrid mobile apps combine elements of native and web-based apps.
